Checklist: turning an idea into a roadshow
Idea, outline, backward planning, detailed concept: the questions to settle before your roadshow and how to choose the right showtruck and supplier.
Read moreKnow-how for your roadshow
Planning, costs, choosing a vehicle and practice: what we have learnt from more than 850 projects with showtrucks and mobile exhibition vehicles.
8 articles
Marketing events that work: why roadshows get through
What makes a roadshow a strong marketing event, why it reaches your audience more directly than a trade fair, and what matters in planning and follow-up.
Read more
Product demos that sell: show the process, not just the result
Research shows that demonstrating a product step by step raises purchase intent. Here is why a roadshow is the right setting for it.
Read more
Cutting roadshow costs: get more use out of the finished vehicle
How to lower the cost per day on the road: reuse branding and fit-out, bring in other countries and departments, and repeat tours regularly.
Read more
Case studies and success stories
BIKE Festival at Lake Garda: promotional trucks at an outdoor fair
The BIKE Festival in Riva on Lake Garda is an outdoor fair and a meeting point for promotional vehicles. How MINI and KTM Bikes use their showtrucks.
Read more
Hiring a mobile showroom: what to look for when choosing one
What to check when hiring or buying a mobile showroom: supplier reliability, interior height, appearance, air suspension and planning data.
Read more
Showtruck or mobile showroom: buy or hire?
Buying, leasing, hiring or a hybrid model: how length of use, vehicle size, in-house operation and upkeep affect the showtruck decision.
Read more
Roadshow instead of a trade fair stand: go to your customers rather than wait for them
Why a roadshow often gets more out of a marketing budget than a trade fair, what it costs, and how to plan, run and measure one.
Read more