MOST | Roadshow Experts · Fürth, Germany
Your brand
pulls up.
Promotion trucks to rent, lease or buy. Eight vehicle families, built and fitted out in Fürth, on Europe's roads since 1988.
more than 850 projects8 vehicle families29 variantssince 1988
On tour for
Brands that have been on the road with MOST.
45 brands from the reference archive
All case studies
What a truck is for
You bring the brand to us.
We bring it to your customers.
Roadshow
Three days at a trade fair cost as much as three months on tour. The truck drives to the customer instead of waiting for them.
Request a roadshowMobile showroom
Up to 130 m² of exhibition space, air-conditioned, set up in under 30 minutes. Your products at the customer's site.
Request a showroomTraining and instruction
A training room for 20 to 50 people with the equipment on board. Installers and partners learn on the machine, not on a screen.
Request a training truckPromotion at the point of sale
In front of the store, on the square, at the dealer: tasting, demonstration, sales. On request as a tour through eleven cities.
Request a promotion
The film
The trade fair stand that drives to the customer.
Why a truck delivers more than hall 7 and 180 km/h on the motorway: the film explains it in 100 seconds. The exhibits travel along, the decision-makers come to the vehicle.
- Exhibit on board
- 4.5 t
- Width, fits every road
- 2.55 m
- Per stop
- 6 to 10 decision-makers
The fleet
Eight vehicle families, from the info van to the rolling trade fair.
EXPOSER
Compact and versatile for B2B appointments. Covered opening, access platform.
- Floor space
- 10 m²
- People
- 8
- Ready in
- 5 min
FUTURIA Boxx
2.2 m headroom at 3 m vehicle height. Air suspension lowers it to under 50 cm.
- Floor space
- 12 m²
- People
- 10
- Ready in
- 5 min
CUBE
A trade fair stand on wheels: 6.5 m long, 4.5 m wide, more than 80 m² of advertising space.
- Floor space
- 22 m²
- People
- 20
- Ready in
- 15 min
PROMOSTAR
Five axles, 8.75 t, 2.5 m shorter than a 40-tonne truck. The driver sets it up alone.
- Floor space
- 32 m²
- People
- 20
- Ready in
- 20 min
SPACE 1
Set down from the truck like a swap body, no crane needed. As a road train almost 15 m of glass front.
- Floor space
- 34 m²
- People
- 30
- Ready in
- 60 min
FUTURIA
Lightweight semi-trailer, 15 m long, 11.9 t. Since 2009, limited to 100 units worldwide.
- Floor space
- 35 m²
- People
- 20
- Ready in
- 30 min
SPACE 3
The mobile showroom with a system. Set up in under 30 minutes, 130 m² as a road train.
- Floor space
- 65 m²
- People
- 50
- Ready in
- 30 min
GIANT
6.2 m high, 10 m wide, room modules that extend sideways. Two storeys for hospitality.
- Floor space
- 94 m²
- People
- 60
- Ready in
- 50 min
Advice
Not sure which truck fits?
Tell us your goal, target group and time frame. Within two working days we propose a vehicle with a guide price. Or come to Fürth and walk through the fleet.
Built in Fürth
Every truck comes out of a hall in Fürth.
Bodywork, interior fit-out and wrapping are done on our own premises. If you like, you can see the vehicles before deciding, walk through the hall and meet the truck managers who will drive later.
- Premises
- 11,000 m²
- Show trucks since
- 1988
- Projects
- 850+
The process
From the request to the tour. One route, six stops.
Request
You tell us your goal, time frame and target group. We reply within two working days with a vehicle proposal and a guide price.
Concept
Floor plan, walkways, exhibits and technology. We draw the interior before a single panel is bent.
Design
Wrapping, lighting and fit-out are designed in 3D. You see your truck before it is built.
Built in Fürth
Bodywork, interior fit-out and wrapping on more than 11,000 m² of premises. Every screw turned by our own people.
Tour
A trained truck manager drives, sets up, looks after your team and packs up. You look after your customers.
Support
Tour schedule, visitor numbers and costs in the online dashboard. After the tour the truck returns to Fürth.
Inside
Inside, a truck is a room.
Lounge, kitchen, training room, studio or stage: the interior is rebuilt for every tour. You decide what goes on board.
Training roomTesting machines live, 12 people at the equipment
Lounge and kitchenSeating area, fridge, sink
StudioLivestream kitchen, camera positions
ShowroomExhibits on pedestals, glass front
Equipment powered upHeat pumps in operation
On board, depending on the variant
- Onboard generator 9.1 kW
- Air conditioning and heating
- Kitchen or fridge
- Monitors 40 to 60 inches, audio system
- Trailer tent at ground level
- Glass front or glazed entrance
- Lowers to under 50 cm
- Two levels for hospitality
Your tour
Stop one is a message to us.
Vehicle, time frame, target group. We take care of the rest: concept, build, tour, support.
Current projects
Six tours from this year and last.
Ausprobieren. Antworten erhalten. Hautnah erleben.SPACE 3 · Pharma and medical technology
Häwa on tour!SPACE 1 · Technology and IT
Sparkassen-Truck: Finanzberatung mobil und nah am KundenGIANT · Finance and insurance
Walter KnollFUTURIA · DACH and Benelux · 2026Interior experience for partners and dealers, a Paris penthouse in the showroom, extendable pavilion.
SchellEXPOSER · Germany, Austria, South Tyrol · 2026Drinking water solutions on a running water circuit. MOST: logistics and design implementation.
AEG Experience TourCUBE.expo · Germany · 2026130 years of innovation, home appliances experienced live. A second truck was ordered after the first tour.
Questions and answers
What people ask before their first tour.
Your question is not here? Give us a call or send us a few lines about your plans.
+49 911 6000 2 999What does a promotion truck cost?
It depends on the vehicle, duration, fit-out and tour, so there is no price list. After your enquiry you receive a vehicle proposal with a budget price within two working days. For comparison: for the budget of a three-day trade fair you can be on the road with MOST for up to three months, right where your customers are.
Rent, lease or buy?
Every vehicle family is available in all three forms. Rental is full service with maintenance, insurance and truck manager and suits individual campaigns. Leasing or buying pays off for use over several years.
How much lead time does a tour need?
Mainly it depends on whether a fleet vehicle with your wrap is enough or whether the interior is built new. Tell us your preferred period in the enquiry and the vehicle proposal will say whether it can be met.
Who takes care of sites and permits?
Project managers and dispatchers at MOST draw up the tour and schedule and brief the truck manager on every location. Which permits a site needs, for example in public squares, we clarify with you during tour planning.
Who drives the truck? Do I need a truck licence?
No. A trained truck manager from MOST drives the vehicle, sets it up, takes it down and keeps it clean. On request he is also trained on your products. Smaller vehicles such as the EXPOSER and FUTURIA Boxx stay under 3.5 tonnes and can be driven on a category B licence.
How long does set-up take on site?
Between five minutes and a few hours, depending on the vehicle. The EXPOSER and FUTURIA Boxx are ready in five minutes, the SPACE 3 in under 30 minutes, the GIANT in about an hour. The large SPACE 1 installation with 210 m² takes around five hours. Each vehicle page lists the value.
Where does the power come from?
Most vehicles can be fitted with an onboard generator, from about 2.6 kW on the EXPOSER to 25 kW on the GIANT. How much power your equipment on board needs is settled in the concept.
How does my brand get onto the truck?
Wrap, lighting and fit-out are first designed in 3D, so you see your truck before it is built. MOST produces the wrap and the interior on its own site in Fürth. The interior is built new for every tour, whether lounge, training room, studio or stage.
Do the trucks travel abroad?
Yes. The vehicles tour all over Europe: MACO was on the road across Europe for eleven months, ZEISS Dental in five countries, BMW ran a roadshow in Greece. MOST handles the tour plan and logistics across borders.
Who looks after the tour on site?
The MOST truck manager stays with the whole tour: drives, sets up, supports your team and takes everything down again. You follow the tour plan, visitor numbers and costs in the online dashboard. Beforehand you can see every model in the showroom in Fürth.
How do visitors book an appointment?
On a dedicated microsite for the tour, built with APEXSTOP, the booking app from MOST. It carries your logo, your colour and your domain. Visitors choose a stop with free places, or they enter their address and book an exclusive half day on which the truck comes to them. When a stop is full, they go on the waiting list. The confirmation goes to your team and to the visitor. More on the Apps page.
Can we see where the tour stands at any time?
Yes. In the Roadshow Manager, the online tool from MOST, you see the tour plan, routes and dates, and the current status in the dashboard. Photos, videos and documents from the tour are kept in the media and document centre. You decide who on your team gets a login. More on the Apps page.