Services · MOST | Roadshow Experts

We plan, build
and drive your roadshow.

From the first floor plan to the review after the final stop: concept, vehicle, fit-out and tour all come from MOST in Fürth. You look after your customers.

Request a project The six stages Watch who we are

850+ projectssince 198811,000 m² in Fürth

The road to your roadshow

Six stages, one team.

In-house fair, showroom, product launch, recruiting or training: there is hardly a format we have not yet put on the road. For it to work, goal, vehicle, fit-out and route have to fit together. That is why we handle all of it, and you work with one team that knows the whole route.

Stage 01Consulting and concept

The plan comes before the truck.

Together we work out who the tour should reach, where, and on what budget. The result is a concept for vehicle, design, route and logistics, built on what we learned in more than 850 projects.

Audience and setting
Who you want to reach, in which places, over what period.
Goals and KPIs
We define KPIs and tell you plainly what your budget can achieve.
Vehicle and technology
Which truck fits, and how design, function and technology work together.
Route and logistics
A route that leads straight to your audience, and logistics without needless cost.

First reply within two working days: a vehicle proposal and a guide price.

MOST project lead explaining truck interior floor plans on the wall

Stage 02Vehicle

Rent, lease or buy.

The right model depends on how long the truck will be on the road for you. Together we choose the option that pays off for your plan, and the vehicle that suits your format and audience.

For single campaigns
Full-service rental
Maintenance and insurance included. A truck manager drives and looks after the vehicle.
For multi-year use
Leasing
A vehicle of your own for your brand over several years, without buying it.
For multi-year use
Purchase
The vehicle is yours. MOST can still run it and handle the tours.

Long row of show trucks in different colours in a yard — Part of the MOST fleet

Eight vehicle families, from info mobile to articulated truck

MOST showroom in Fürth, extended truck with glass front inside the hall

Step inside before you decide.

No floor plan conveys how a space feels. In our showroom in Fürth you can walk through every model and see how it works on visitors.

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Stage 03Design and fit-out

Your brand, inside and out.

We design wrapping, interior and technology to your brief and build them in our own hall in Fürth. You see the truck in 3D before it is built.

Wrapping
The outside becomes an advertising surface people recognise from afar.
Interior
Showroom, training room, lounge or studio, planned around your goals.
Technology on board
Screens, audio, lighting, climate control and power, depending on vehicle and use.
Materials and budget
High-quality materials, matched to what your budget allows.

Fitted out by MOST

MOST employee in the fit-out hall in Fürth, tool trolleys and vehicles

Stage 04Truck and tour management

You meet the customers. We take care of the rest.

Project managers and dispatchers plan route and schedule and brief the truck manager, who drives your vehicle whenever and wherever you need it: Munich today, Milan tomorrow. On request we coordinate tours across Europe.

Tour plan and dispatch
Dates, route and daily schedule are planned by our project managers and dispatchers.
Truck manager at the wheel
Trained for roadshows: drives, sets up and packs down safely, keeps the truck clean.
Trained on your products
On request, truck managers learn your products and wear your team clothing.
Same standards everywhere
Consistent procedures for setup and events, on tour and at trade fairs.

You do not need your own driver and operations team. MOST runs the vehicle for you.

Dispatcher planning a tour on the phone, maps on two screens

Stage 05Content and social media

Your tour also reaches people who never stop by.

On request we follow your roadshow with a camera from the first day of its making. You get material for your own channels and reach the people who cannot be there.

Interviews
Photos
Social media clips

Camera crew filming an interview outside a hotel

Stage 06Reporting and review

You always know where the tour stands.

Tour schedule, visitor numbers and costs are in the online dashboard. After the final stop we measure the result against the goals set in the concept, and the truck returns to Fürth.

Online dashboard
Tour plan, dates and costs at a glance while the campaign runs.
Reporting
Visitor numbers across the whole campaign, not just at the end.
Performance review
At the end, we compare the result with the KPIs from the concept.

Tour planning in the online dashboard on a laptop

Request a project +49 911 6000 2 999

On the road

This is what the result looks like.

Six recent tours, from training for installers to a mobile studio.

All references at roadshow-experts.de Request your own project

On tour for

Brands that have been on the road with MOST.

45 brands from the reference archive

All references

Questions and answers

What people ask before their first tour.

Your question is not here? Give us a call or send us a few lines about your plans.

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+49 911 6000 2 999

What does a promotion truck cost?

It depends on the vehicle, duration, fit-out and tour, so there is no price list. After your enquiry you receive a vehicle proposal with a budget price within two working days. For comparison: for the budget of a three-day trade fair you can be on the road with MOST for up to three months, right where your customers are.

Rent, lease or buy?

Every vehicle family is available in all three forms. Rental is full service with maintenance, insurance and truck manager and suits individual campaigns. Leasing or buying pays off for use over several years.

How much lead time does a tour need?

Mainly it depends on whether a fleet vehicle with your wrap is enough or whether the interior is built new. Tell us your preferred period in the enquiry and the vehicle proposal will say whether it can be met.

Who takes care of sites and permits?

Project managers and dispatchers at MOST draw up the tour and schedule and brief the truck manager on every location. Which permits a site needs, for example in public squares, we clarify with you during tour planning.

Who drives the truck? Do I need a truck licence?

No. A trained truck manager from MOST drives the vehicle, sets it up, takes it down and keeps it clean. On request he is also trained on your products. Smaller vehicles such as the EXPOSER and FUTURIA Boxx stay under 3.5 tonnes and can be driven on a category B licence.

How long does set-up take on site?

Between five minutes and a few hours, depending on the vehicle. The EXPOSER and FUTURIA Boxx are ready in five minutes, the SPACE 3 in under 30 minutes, the GIANT in about an hour. The large SPACE 1 installation with 210 m² takes around five hours. Each vehicle page lists the value.

Where does the power come from?

Most vehicles can be fitted with an onboard generator, from about 2.6 kW on the EXPOSER to 25 kW on the GIANT. How much power your equipment on board needs is settled in the concept.

How does my brand get onto the truck?

Wrap, lighting and fit-out are first designed in 3D, so you see your truck before it is built. MOST produces the wrap and the interior on its own site in Fürth. The interior is built new for every tour, whether lounge, training room, studio or stage.

Do the trucks travel abroad?

Yes. The vehicles tour all over Europe: MACO was on the road across Europe for eleven months, ZEISS Dental in five countries, BMW ran a roadshow in Greece. MOST handles the tour plan and logistics across borders.

Who looks after the tour on site?

The MOST truck manager stays with the whole tour: drives, sets up, supports your team and takes everything down again. You follow the tour plan, visitor numbers and costs in the online dashboard. Beforehand you can see every model in the showroom in Fürth.

Request

Tell us who you want to reach.

Goal, time frame and audience are enough to start. Within two working days you get a vehicle proposal with a guide price.

Request a project +49 911 6000 2 999 Watch who we are

We plan, buildand drive your roadshow.

Six stages, one team.

Audience and setting

Goals and KPIs

Vehicle and technology

Route and logistics

Full-service rental

Leasing

Purchase

Wrapping

Interior

Technology on board

Materials and budget

Tour plan and dispatch

Truck manager at the wheel

Trained on your products

Same standards everywhere

Online dashboard

Reporting

Performance review

This is what the result looks like.

Brands that have been on the road with MOST.

What people ask before their first tour.

What should your truck do?

We plan, build
and drive your roadshow.