The BIKE Festival in Riva on Lake Garda is an outdoor fair and a meeting point for promotional vehicles. How MINI and KTM Bikes use their showtrucks.
Riva, the lively main town on the northern shore of Lake Garda, is surrounded by towering mountains and draws climbers and mountain bikers in large numbers. Every year the international mountain bike community meets here for the Ziener BIKE Festival, an outdoor fair powered by MINI.
What visitors can expect
- an outdoor fair overlooking the lake
- test rides offered by manufacturers
- spectacular side events
- an Open Night with bands and DJs
At the edition covered in this article, an eMTB marathon was on the programme for the second year running. E-bikers could compete against fellow riders and choose between two distances.
A meeting point for promotional vehicles
Marketing professionals will find plenty of interest too. The expo area is home to promotional cars, mobile showrooms and show cars, and with Lake Garda as a backdrop, visitors try things out, stroll around and enjoy the dolce vita.
Several promotional vehicles are on site. The all-black branded MINI truck is the place to go for test drives of every MINI model. KTM Bikes is there with its PROMOSTAR showtruck and a large number of new mountain bikes to try out.
According to MOST's planning at the time of writing, as many as six promotional trucks were expected on the festival site for this edition.
