Checklist: turning an idea into a roadshow
Idea, outline, backward planning, detailed concept: the questions to settle before your roadshow and how to choose the right showtruck and supplier.
Read moreStrategy and planning
How to prepare and plan a roadshow and keep costs under control.
3 articles
Product demos that sell: show the process, not just the result
Research shows that demonstrating a product step by step raises purchase intent. Here is why a roadshow is the right setting for it.
Read more
Cutting roadshow costs: get more use out of the finished vehicle
How to lower the cost per day on the road: reuse branding and fit-out, bring in other countries and departments, and repeat tours regularly.
Read more
