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MOSTPromotion Trucks
Aerial view of the MOST headquarters in Fürth: office building, production hall and a show truck in the yard

About us · MOST Roadshow Experts

We take brands to their customers.

MOST plans roadshows, builds the vehicles for them in-house and drives them across Europe. Concept, vehicle construction, logistics and on-site support all come from one company in Fürth, Germany.

Fürth, Nuremberg metropolitan region

Who we are

One team that takes your tour from the first idea to the last stop.

At MOST, strategists and craftsmen, data analysts and designers, project managers and production specialists work side by side. You deal with one contact, backed by the whole chain.

What goes into a roadshow

  1. Concept

    A roadshow built around your goals, industry and audience

  2. Vehicle build

    Body build, interior fit-out and wrapping in Fürth

  3. Logistics

    Vehicle, truck manager and tour plan across Europe

  4. Content

    Content for the space on board

  5. Communication

    Support on tour and digital follow-up

Our story

From chauffeur service to our own show truck.

MOST started with a chance find. You can see what it turned into in the yard in Fürth today.

  1. Black and white photo: guests in evening dress in front of a white stretch limousine
    The limousine in the early years

    1988: A stretch limousine from the US

    Our founder was looking for a classic Corvette Stingray and found a stretch limousine instead. Before long, Madonna, Frank Sinatra and Rod Stewart were riding in it.

  2. American tractor unit with a fitted-out show trailer at night, lit up
    Show truck from the early years

    1990: The first show truck

    The chauffeur service became a new line of business. MOST built what was then the largest show truck in Germany, plus beer-crate-sized models that collectors still look for.

  3. White FUTURIA show truck in a wind tunnel, streamlines running over the roof
    FUTURIA in the wind tunnel

    2009: FUTURIA, our own series

    The FUTURIA started our own line of show trucks: our own design, our own engineering, built around staging and logistics on the road.

  4. MOST promotion trucks lined up in the yard in Fürth
    Part of the fleet in the yard in Fürth

    Today: Manufacturer and rental partner in one

    Eight vehicle families with 29 versions, from info mobile to articulated truck. MOST is one of Europe's leading manufacturers and providers of specialty vehicles and mobile exhibition systems.

Site and workshop

What goes on tour is built in our own hall.

  • Shell of a FUTURIA cab in the workshop in Fürth
    Body and interior build
  • Staff member applying a wrap with a client logo to the side of a truck
    Wrapping
  • 3D planning of a truck on screen
    Planning in 3D

On more than 11,000 m² in Fürth, the fleet, vehicle production and showroom sit side by side. You discuss changes to the fit-out directly with the people who build it.

Site
11,000 m²
Vehicle families
8
Versions
29

On site

Vehicle production
Body build, interior fit-out and wrapping
Fleet
One of Europe's largest fleets of roadshow vehicles
Sampling rooms
See and choose materials and finishes on site
Showroom and meeting areas
Walk through the vehicles, work on the concept at the table
Water zone with pier
A place to think things through, with Wi-Fi and open views

Location

From Fürth to almost any European city in no time.

Fürth lies in the north of the Nuremberg, Fürth, Erlangen triangle, right in the middle of Europe. Oslo, Paris or Prague: the fleet gets to where your tour starts quickly.

How we work

Everything from one source, if you want it.

We plan the roadshow around your goals, your company and your industry: from potential analysis through design and logistics to digital follow-up. You can also book individual parts only.

You focus on your customers and employees. We take care of everything else.

What we are working on

We keep developing our planning tools, dashboards and modular vehicle concepts, so your tour starts sooner and its impact can be measured.

On tour for

Brands that have been on the road with MOST.

45 brands from the reference archive

All references
  • Walter Knoll
  • AEG
  • Kennametal
  • Knorr Bremse
  • Conrad
  • HÄWA
  • Universal Robots
  • Mecklenburg-Vorpommern
  • ABB
  • BMW
  • Nike
  • OSRAM
  • Reebok
  • VAT
  • SCHÜCO
  • ENTEGA
  • Hultafors Group
  • Murrelektronik
  • KTM
  • HUBER+SUHNER
  • GEBAG
  • Dale Carnegie
  • SodaStream
  • QVC
  • Airbus
  • Horsch
  • Stressless
  • ZEISS
  • Sparkasse
  • LEDVANCE
  • ERGO
  • REHAU
  • Deutsche Sporthilfe
  • Citibank
  • Samsung
  • BOSCH
  • Huawei
  • McDonald’s
  • HP
  • STRIEBEL & JOHN
  • GROHE
  • GARDENA
  • BENTLEY
  • Rosenbauer
  • Shell

Contact

Tell us where your brand should go.

A short call is enough to narrow down vehicle, dates and route. The first consultation is free of charge.

Request

What should your truck do?

We reply within two working days with a vehicle proposal and a guide price.

By sending, you agree to the processing of your details for handling your request.

Who we are 2:20 min, with sound, in German